Profiling market areas for physician marketing and, by using physician and market data, driving lapsed patients and new patients for service line specific business.
Using patient hospital disease state and DRG data, HDIA builds custom regression models targeting potential customers along specific service lines. Uses direct marketing and call centers to schedule appointments.
Securing and building nurse and other clinical healthcare worker data.
Building dashboards for recruiters to target, track and build direct marketing recruitment tools to drive recruitment and focus on high potential prospects.
Building credit scoring algorithms to help hospitals predict the likelihood of patient payments.
Helps to insure the success of attracting profitable patients through direct marketing efforts.